In 2001 (a long time ago!!) I interviewed the gentleman Bruce Windruch in Virginia for the Swedish newspaper Finanstidningen (”the Finacial Paper”). I had never heared about anything similar before: a company taking care of archives for companies and helping them communicate their values by using their history.
In 2001 I found it very interesting and I still find it very interesting in 2025.
Recently I interviewed Bruce Weindruch again, this time for this new episode for my podcast Gentleman Lars. We talked about how companies can use what is in their archives, how high tech companies such as Apple and Adobe use their history and what Bruce Weindruch sees in his crystal ball: the future of history marketing.
This new episode of Gentleman Lars that was published January 1, 2025.
Text: Lars Carlén